Apple customers are outraged once again over the fact that their Apple phones seem to fail them right when new phones are released. Apple has been known to slow down older versions of their products in order for people to buy their newer iPhones. And people are noticing.
According to CNN, Apple has been sued multiple times over the same reason. In 2017, customers complained about the battery life getting shorter and shorter the older their phones got, and Apple defended themselves saying, “we want to prolong the iPhone overall” and they wanted to protect their technology from aging batteries. Then they offered $29 replacement batteries, but a lawsuit soon followed.
This year the company agreed to a $500 million class-action settlement, which seems like a lot, but as of August, they are worth $2 trillion, putting them as the third most valuable company in the world. The company is now forced to pay another $133 million in order to prevent them from going to court.
They were sued on the account that they hid the fact that their batteries could wear down, and they were throttling (or controlling) customer’s phones in order to force people to upgrade. although Apple denied it, they tried to defend themselves by saying that they were not fully aware of what was happening with their batteries.
Even though the company has been sued and still has complaints from many people, they have not really lost any consumers. Tim Cook stated that Apple had 1.5 billion active devices in the entire world and 900 million of those products being iPhones.
An Apple consumer, Morgan Johnson’s (‘22) first phone was an iPhone 7 and she had it for 2 years before it “started getting glitchy and was becoming slower and slower.” She said that overall it’s a “Nice phone,” But she ended up needing to upgrade. While she was there, they encouraged her whole family to upgrade to the XR with a promotion, when only one phone needed fixing. And when asked about switching to another brand, she said “it’s hard when her whole family uses Apple,” and she likes using “a popular brand.” When asked if the lawsuit affected her opinion on Apple, she said, “It should, but it doesn’t.”
Apple has made themselves an aesthetic by carving it as a way of life and marketing their products as a trend: always new and always modern. The way they present themselves is clean and bright, which is something that people oftentimes look for. That’s why no matter what they do, people stick with them; they might get upset but that does not hold them back from future purchase and living the life that is “Apple.”
Overall people don’t seem to mind this lawsuit, and in fact, it seems like people already knew what Apple was doing before they were held accountable for it. anything but upgrade as they were told to do. Apple could be sued multiple times more and they wouldn’t lose supporters, because once people have it, there’s no going back, your hook.